WEB-BASED MARKETING ON HIGHER EDUCATION: AN OVERVIEW ON CONTENT MANAGEMENT SYSTEM (CMS)
Bagus Nurcahyo, Renny Nur'Ainy, Sigit Sukmono, Romel Noverino
Last modified: 2010-04-12
Abstract
A Content Management System (CMS) is not really a product or a technology. It is a catch-all term that covers a wide set of processes that will underpin the ‘Next Generation' large-scale web site. The pervasive nature of the Web means that it has become the preferred vehicle for content delivery. CMS should therefore be read as ‘Web Content Management System'. Institutions have no shortage of ‘content' be it data, information or knowledge. When the creation and publication of content is well managed then the organization functions more cost-effectively; it is also likely to lead to better decision making.
Keyword: Content Management System (CMS), Choosing CMS, Education Web site.
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